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 "Ask for help. Not because you are weak. But because you want to remain strong.” — Les Brown! Get Started

Is Your Small Business Working You to Death?

Then You Need

Dark Horse Laser Coaching 

"The Focused Coaching System That Helps Small Businesses Grow Using Proven Systems"

Everyone knows they should be using systems to run their business. But what almost no one understands about systems is how to create and execute them easily and painlessly. Running a small business is not about killing yourself working 80 hours per week, it’s about creating and executing repeatable and teachable systems. And that can happen by working half the hours you currently work—as long you use the Dark Horse Secrets System.

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A Practical Manual for the Men and Women Whose Most Pressing Need Is for Money

Give Me Your Best Email Address to Get FREE, The Science of Getting Rich So You Can Have the Purposeful and Fulfilling Life You Deserve.

Solve All of Your Employee Problems

Even If You Think You Don't Know How or have the time to do it!!

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Little Known Ways Small Businesses Can Find, Employ, and Keep More Qualified, Competent, Motivated People

Superstars Wanted

Whiners & Slackers Need NOT Apply!!

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The Foolproof System to Sell More EFT Memberships So You Can Be Profitable Even in the Off-Season

EFT Membership Management Secrets

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Create All of Your Employee Handbooks, Procedures, Policies, in Hours Instead of Months

Employee Management System

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Little Known Ways Small Businesses Can Find, Employ, and Keep More Qualified, Competent, Motivated People

Amazon #1 New Release

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The Surefire System to Maximize Lotion Sales Without Being Manipulative or Demeaning

Amazon #1 New Release

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Small Business Action Guide to Remaining Profitable During a Recession

Amazon #1 New Release

Don "Dark Horse" Kermath

I’m part of a little known group of small business owners you’ve probably never heard of.

We don’t rely on venture capital or have delusions of going public. In fact, our smallness and diversity make up the charm and character of every town and city. We have products and services that we know enhance people’s lives.

Because we’re fighting against the big brands, corporations with literally unlimited budgets, we have to do things smarter. We don’t have financial safety nets. Every dollar we risk is with our own money. We have to be profitable from day one. So how do we do that? How is that even possible?

MBAs and college textbooks tell you what we are doing is impossible. Yet it’s happening every day. It’s happening through the art and science of Dark Horse Secrets.

We are Dark Horses, and these are our stories.

Get To Know Don "Dark Horse" Kermath Better

The Employee Turnover Reduction Expert

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are you tired of hiring whiners, slacker, and people with too many obligations?

Recruiting, Hiring, and Retaining Employees is Hard...

But It Doesn't Have to Be!!

Are you fed up with hiring whiners, tired of wasting time and money on slackers, and would like to get a handle on retaining superstars?

  • Do you feel like... I don't know how, don't have time, or it won't make a difference
  • Does it seem... I have no outside help or resources, the pool of qualified and competent people is shrinking, or people want to get paid but they don't want to work
  • Are you frustrated that... The workforce is made up of whiners, slackers, and people with too many personal obligations
  • And when it comes down to it...  Hiring wrong is expensive, frustrating, and can cause irreparable damage to my online reputation

TESTIMONIALS

Proven Outcomes

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"Having been a small-business owner for more than 12 years it was great to finally find a book to help me in my hiring process. I can't believe how much time I have wasted with my hiring in the past. I am excited to put this to use the next time I need to hire someone and no more wasted time with interviewees that don't show up."

Michelle Norvel
Puyallup, WA

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"I enjoyed your book and think it is very helpful for small businesses just like mine. My biggest problem I am facing is hiring Superstars. I have one great girl that has been with me since we opened 3 years ago. Everyone else I hired this year has been lazy, whiners, and slackers. Yes, some pigs too. It was really eye-opening to read your book, thank you for that!"

Manu Ella Eldridge
Phenix City AL

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I have 23 years of managerial experience, both as an owner and as a manager. When I bought my first salon however, I wasn’t at all prepared for the level of bs some potential employees will throw at you. Often forgetting they work for you (and the job isn’t supposed to work “for” them) I was pretty frustrated.
This short read helped me quickly trim the fat from my interview AND training processes, as well as onboarding- and I was able to hire outstanding and reliable employees as a result and stop wasting my time with people who really didn’t want to work. Worth EVERY penny - it has already saved me thousands on wasted payroll and time!

Heather Weser
Davenport, FL

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Just want to give a shout-out to Don Kermath!! I sat in his class at the FS Expo with a very open mind about hiring, firing, and training the youngest generation of employees.
Many points he made stuck with me. In fact, they were so much of an AH HA that I read his book and decided that our current system was costing me too much money and too much time involved with training.
I needed to hire 10 new employees.
So I changed my system in January and put it into action.
Phone interview (pulled questions from the book).
Email drip onboarding (pulled from the book)

In-salon onboarding (pulled from the book)

This is all done in 7 days. Then they are ready to work a shift.
Thanks, Don for the crash course I needed to save money, time & energy on how to find the next generation of my superstar staff.

I am beyond excited for the 2023 Tanning Season!!!

Michelle Walters
Powhatan, VA 

WHAT WE OFFER

All Our Products

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In this course, you will learn:

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  • Awesome thing/Benefit 2, so you can...<what it means for them>
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AMAZING PRODUCT #2

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Inside this training, you will discover:

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  • Awesome thing/Benefit 2, so you can...<what it means for them>
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AMAZING PRODUCT #3

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Inside, we'll show you:

  • ​Awesome thing/Benefit 1, so you can...<what it means for them>
  • Awesome thing/Benefit 2, so you can...<what it means for them>
  • ​Awesome thing​/Benefit 3, so you can...<what it means for them>
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The Blog Exclusively for Small Business Owners

Small Business Secrets

3 Small Steps To Eliminate Stress Without Adding More To Your Schedule

Wednesday, August 09, 2023

Supercharge Your Referrals: 5 Steps to Unlock the Magic of Word-of-Mouth Marketing

Monday, July 31, 2023

Green Eggs and Ham: Unleashing the Unconventional Sales Wisdom

Wednesday, June 07, 2023

The E-myth Revisited by Michael Gerber Book Review

Tuesday, April 25, 2023

Delivering Happiness by Tony Hsieh Book Review

Thursday, March 30, 2023

7 Questions To Hire Reliable Superstars Quick and Easy

Friday, March 24, 2023

How To Find Superstar Part-Time Employees In 3 Minutes

Friday, February 17, 2023

The 13-Question Formal Interview

Friday, February 17, 2023

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